Pay No Attention To the Social Media Gurus – An Effective Email Marketing Strategy is Your Best Bet
Written by bmlengel on February 5th, 2010
Too many people, who are thought to be social media ”professionals”, have got it all wrong. And disappointingly when people read blogs, read the news or pay attention to their contacts, they believe that email marketing is dead and that the new kid in town is Social Media (you know, Facebook, Twitter, Linkedin, etc). While these “new kids” are here, what you need to do to make extra income for your business is an email marketing strategy.
Now I am not saying that these social media sites are not valuable and key, but currently, these web 2.0 sites are not replacing email at this point. And I think, as well as many others, that social media will ever replace email, especially in business dealings.
As I am sitting here at my desk writing this article, I have come to understand that all too many individuals have taken the hook, line & sinker and all but tossed out email as a marketing tool as they look to the future. These news reports and blogs are providing you with half truths and that propaganda may cost you a lot of money.
You see although social media sites are significant, nothing comes close to the relationship building ability and the ROI that email gives you. The largest concern with these articles is that they are dealing with personal use of email, not company use. Regrettably, in the media, it all gets grouped together and makes it appear that email has lost its mojo and is no longer useful. It could be no more from the truth. Having an email marketing strategy is what is going to move your company in front of your rivalry and improve your sales, not using social media sites (although these web sites have their uses).
Let’s break up the email discussion from individual use of email to company use of email, specifically for those companies that want to correspond & build a trusting association with their customers and prospects and boost sales. It is this use of your business that email is king. Let me explain why.
- Email is cost effective and provides a high return on your investment.
- Email provides you with a huge quantity of metric data.
- Email can be (and should be) permission based.
- Email is simple to implement.
- Email is very targeted.
- Email is a great relationship builder.
- Email gives a high reply rate.
- The Email file you develop is an asset.
The time is, at this moment, for you to expand your company. Don’t let a new day go by where you are trapped in a rut. You must do what is necessary right now to take your business to the next level and having an email marketing strategy is the way to do it.
Tags: business email marketing software, direct email marketing, email direct marketing, email marketing management, email marketing strategies, email marketing strategy, small business email marketing, targeted direct email marketing
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